From Risk to Return: The Delivery Decisions That Make or Break Hotel Investment

Hotel investment is ultimately about return. But between acquiring an asset and realising its potential sits a complex delivery challenge, where decisions around scope, cost and programme can have a material impact on the outcome.

For hotel owners and investors, the question is therefore not “What will this project cost?” but “How do we make sure the capital we invest delivers the return we are targeting?”

From a project management and quantity surveying perspective, this means bringing commercial thinking into the project from the outset and maintaining it throughout delivery. That is where Quantem can help.

Start with the investment objective

Is the objective to increase room rates, improve the guest experience, reposition the asset, extend its operational life, reduce running costs or prepare it for a future sale?

These objectives should inform the project scope from the outset. Without that alignment, there is a risk of spending significant capital on improvements that may be desirable, but do not necessarily support the underlying investment case.

For owners and investors, the challenge is often not identifying what could be improved, but deciding what should be improved to deliver the greatest commercial benefit.

On a recent scheme Quantem challenged the proposed escape strategy at ground floor level through the introduction of an additional lobby, whilst adding in the lobby cost it ultimately reduced the fire strategy and smoke extraction required.  Simplifying the design and reducing client risk. 

The strongest hotel projects are those where the investment strategy and delivery strategy are considered together. Understanding what the asset needs to achieve commercially helps determine where capital should, and shouldn’t, be spent.

David Lane
Scope and cost: Knowing where to invest

Alongside the owner’s objectives, there may be brand standards, operator requirements, statutory obligations, sustainability targets and ever-evolving expectations from guests. The challenge is deciding which interventions genuinely create value and which simply add cost.

Effective cost management is therefore about more than establishing a budget. It is about testing the scope against the business case, understanding the assumptions behind the cost plan and identifying where investment is likely to have the greatest impact.

That becomes particularly important in the early stages of a project, when there will inevitably be uncertainty. The objective is not to remove all uncertainty from the numbers, but to understand where it sits, quantify it where possible and make informed decisions about how it should be managed.

Quantem’s involvement in a project offers clients early advice to assist with operator negotiations through our review of operator requirements and facilitating discussions on budget versus aspirations.  On current scheme we have been preparing a cost estimate to reverse engineers the operator requirements as a comparison against initial budgets.  Part of this process has been to fully produce an FF&E matrix of costs to test the allowance per key.  The results of our involvement in this exercise is that it has enabled the client to decide the best option for procurement of FF&E and an enhanced understanding of the costs of the operator requirements for negotiation.

These decisions also have implications beyond the cost plan. How a project is scoped, costed and programmed will influence the way it is delivered and, ultimately, the commercial performance of the asset. Delivery strategy is therefore not separate from investment strategy; it is one of the ways that strategy is realised.

The strongest projects are not necessarily those that spend the least or encounter no challenges. They are those where the right decisions are made at the right time, with a clear understanding of what the investment is intended to achieve.

The route from risk to return starts long before construction begins.

On a hotel project, programme isn’t just about getting the construction completed. Every week has a commercial consequence, particularly where works are taking place in an operational asset.

Tony Pinchess

Tony Pinchess

Partner, PM

Programme is commercial

On a hotel project, time has a value.
For an operational hotel, additional weeks of disruption can affect room availability, occupancy, F&B revenue and the guest experience. For a new development or major refurbishment, a delayed opening can push back the point at which the asset begins generating revenue.
Programme management should therefore be considered as part of the investment strategy, rather than simply as a construction metric.
Early decisions around phasing, procurement, long-lead items, operator requirements and working within an operational environment can all have a direct commercial impact. 

 
From cost management to value management

The role of the Project Manager and QS has increasingly moved beyond simply managing cost and programme.

For hotel investors, the most valuable advice is not necessarily about finding the cheapest solution. It is about understanding where every pound of capital can create value, and where it may not. That requires commercial thinking from the earliest stages of a project, supported by robust cost information, realistic programmes and a clear understanding of the client’s priorities. It also means being prepared to challenge assumptions and provide the information needed to make decisions while there is still time to influence the outcome.

“Our role is ultimately to help clients make better informed decisions with their capital. Successful delivery isn’t necessarily about eliminating every risk or spending the least amount possible. It’s about understanding and challenging the relationship between cost and programme to try and work out how best to manage the project risks.” David Lane, Partner

DISCUSS THIS WITH

david lane

Partner, Hotels

tony pinchess

Partner, PM